Email Marketing is the act of sending a commercial message, topically to a group of people, using Email. In it's broadest sense,every email sent to potential or current customer could be considered email marketing. It usually involves using email to send advertisement, request business,or solicit sales or donation and want to build loyalty, trust,or brand awareness.
If you are considering implementing an email marketing program or currently emailing but experiencing under performance, this article will help you improve your email marketing campaign.
Send a welcome email to every new subscribers, thank them,its polite,but its also means there's no discrepancy as to if they have sign up or not
Make sure your email has obvious links because the purpose of your email is to drive traffic to your pane page,product page or website. Without driving clicks to your page or website,users can't convert to sign up. This key to accomplishing this is quite simple,capitalize on every moment where a user may feel compelled to click. Include lots of links at least one per paragraph of text. Also make sure you keep your text short and easy to scan because most users are not going to read the full text of your email. They are going to scan it for key points that they are interested in so Keep text short.
Keep your email list clean by removing bad email addresses from your house list,making sure that incorrectly formatted email addresses are caught before somebody signs up and then "pruning " addresses that are returned as undeliverable,non existent or with full in boxes from your email list before the next send. If your list starts to show a higher percentage of undelivered email addresses, email providers will flag you as spam. Also ask users to add you to their contact list so they won't miss out on any opportunity about the valuable information they love receiving from you,if they add your send address to their email contacts list,the more people you get the better your delivery will be.
Make sure your subject line is at 50 characters or less,but be descriptive, One descriptive word in a multi word subject line will give readers a good glimpse into the content of your message. Be truthful,don't over promise.
Speaking of buttons,one great way to exponentially increase the visibility of your email is to add share buttons. Allow readers share your email marketing message through forwarding on Facebook,twitter or any other social media platform you know they use.
Make it easy to unsubscribe,because when users get frustrated while trying to figure out how to remove their email from your list,they eventually just start to flag your email as spam. Every user who note your email as being spam, counts against your sender reputation with email providers and makes it harder (and sometimes impossible)to get your email into the inbox instead of the junk folder.
Make sure you maximize your email template dimension because you don't have lots of space in a person's inbox to convey a message and most of your users will be viewing your email in a preview pane with the images turned off. Make sure that your HTML email template is not more than 600 pixels wide and that you clearly get your value proposition and at least one link into the first 100 pixels of height.
Know the rules and regulations ,the CAN,SPAM ACT,CASL, and the privacy and electronic communication regulations of 2003 require email marketers to stick to a set of rules and regulations regarding email marketing messages. Get familiar with them and be sure your are in compliance.
Tell stories by incorporating an element of story telling in your email copy add an interesting human element that draws readers in.
Try to send test email before sending to main list,there is nothing worse than sending an email and then find out that it went right to the spam folder or that something in your email layout broke in hot mails viewers or outlook preview pane. Before you send an email to your entire list,send a test version to a test account using each of the big email provider (gmail, yahoo,hot mail) if you see any errors, there is still time to start correcting your email and fixing them,or remove a problematic segment of your email list.
Spilt your email list into targeted segment so you can deliver content to a more specific audience. This is likely to be more effective than blanket- emailing everyone on your contacts list. Always get permission from people before adding them to your email list,preferably use a double opt-in system,make sure you use people's names too often.
Know that how often you send an email out will depend on the audience and type of content, just make sure people don't fill bombarded.